4Residential Tool Box - Marketing Tools
All tools can be downloaded in PDF format by clicking on the tool description. Interactive or proprietary tools are marked with 2. To receive working versions of these files, click on the icon and e-mail us the name of the file(s) you'd like.

Most of the items shown can easily be recreated and customized in Trane ComfortSite's Marketing & Advertising Resource Center. Need help using MARC? E-mail us for assistance.

4Fall 2009 Consumer Promotion NEW!

4 Sample Ad: You'll Feel the Difference Everywhere/15 Months Same as Cash
You can use this copy for postcards, too!

4 Sample Ad: Comfortable Just Got Affordable/3.9% APR
You can use this copy for postcards, too!

4 Sample Ad: Think You Can't Afford Perfect Indoor Air?/$140 a month never felt so good!
You can use this copy for postcards, too!

4 Sample Postcard: Think You Can't Afford Perfect Indoor Air?/$140 a month never felt so good!
You can use this copy for envelope stuffers, too!

4 Sample Postcard: The Perfect Indoor Environment Just Got More Affordable/Up to $1,000 Rebate or 15 Months Same as Cash, PLUS up to $1,500 Tax Credit
You can use this copy for envelope stuffers, too!

4 Sample Envelope Stuffer: The Perfect Indoor Environment Just Got More Affordable/Up to $1,000 Rebate or 15 Months Same as Cash, PLUS up to $1,500 Tax Credit
Print envelope stuffers through MARC for just .13 a piece!

4Marketing Planning Tool Kit
Having even a simple, well thought-out marketing plan in place will go a long way towards helping you meet your business goals. Here are a variety of tools to help you get started.

4 Marketing planning worksheet
Use this helpful worksheet to get your marketing plan off the ground.

4 Marketing calendar and budget tool
This interactive spreadsheet automatically calculates your budget for you. Just plug
in your own numbers and information. Click on the icon to the right to e-mail us for
working version of this tool. 2

4Customer Referral Tool Kit
With a lead conversion rate of between 60-70%, customer referrals are one of your best sources of new business. Here are some pieces you can use to get your referral program in place:

4 Customer referral post card
You can easily recreate and customize these in ComfortSite's Marketing & Advertising Resource Center (MARC), then order them printed in bulk (minimum quantity 50) for a very reasonable rate. Keep a supply to mail or hand to your new customers.

4 Customer referral letter
A one-page customer referral letter focusing on Trane purchases.

4 Customer referral form
Create a form like this one to keep track of your referral leads.

4Customer referral thank you (envelope stuffer)
Has a referral made a purchase? Include this handy envelope stuffer with your check or gift card to say thank you to the loyal customer who made the referral.

--------------------------------------------------------------------------------------------------------

4Trane CleanEffects™ Tool Kit Updated!
Here are a variety of sales pieces to help you sell the many health benefits of installing Trane CleanEffects:

4CleanEffects Flu Virus Fact Sheet NEW!
One-page consumer fact sheet explains how CleanEffects is a powerful tool in battling the flu virus at home.

4Sample Postcard:Getting the Flu Can Be Tough on Anyone NEW!
One-page consumer fact sheet explains how CleanEffects is a powerful tool in battling the flu virus at home.

4CleanEffects Family Testimonials NEW!
One-page consumer fact sheet explains how CleanEffects is a powerful tool in battling the flu virus at home.

4CleanEffects Flu Virus Sample Envelope Stuffer
Sample copy and headlines so you can easily recreate your own envelope stuffer on ComfortSite's MARC. You'll find the stuffer template under the "Direct Mail" link. Simply replace the headlines and copy with what you see here.

4CleanEffects Flu Virus Sample Post Card
You can recreate this in a snap on MARC, then choose to have Trane print, provide targeted mailing list and mail the postcards for you. Or, if you prefer, upload your own mailing list or simply have Trane print and mail the postcards to you. Your options are endless.

4Clean Air Delivery Rate Comparison
One-page sheet gives at-a-glance comparison of CADR rate for Trane CleanEffects and other air cleaning options.

4CleanEffects Cardio Fact Sheet
One-page fact sheet explains how CleanEffects may help prevent asthma attacks, heart attacks and stroke.

4CleanEffects May Help Prevent Asthma Attack, Heart Attack and Stroke
More detailed information that's great for a newsletter article or direct mail piece.

4New Studies Reveal Every Homeowner's Dream: You Can Dust Less and Have a Healthier, Cleaner Home
One-page fact sheet explains how CleanEffects reduces dust accumulation in a home by as much as 50 percent.

4CleanEffects Removes Common Flu Virus from a Home's Filtered Air
More detailed information on flu virus research that's great for a newsletter article or direct mail piece.

---------------------------------------------------------------------------------------------------------
4 Trane's EarthWise™ Hybrid Heating & Cooling Systems Tool Kit
Trane's dual fuel systems can help your customers significantly reduce their annual energy costs. Here are some sample materials you can easily recreate on MARC.

4Trane EarthWise™ Sample Newspaper Ad
What Good is a Warm Home When the Bills Give You the Chills?

4 Trane EarthWise™ Sample Newspaper Ad
Enjoy Year-Round Comfort and Long-Term Savings with Trane EarthWise Hybrid Heating & Cooling Systems

4Trane EarthWise™ Sample Postcard
Trane EarthWise™ Hybrid Heating & Cooling Systems—The Best Choice for Comfort, Efficiency and Control

4 Trane EarthWise™ Sample Envelope Stuffer
One Change May Dramatically Reduce Your Energy Consumption